Understanding Research -- Books a la Carte (Loose Leaf)

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Description


KEY BENEFIT Understanding Research is a practical and visually appealing introduction to research. Whether readers become producers or consumers of research, W. Lawrence Neuman shows them that the subject is both interesting and highly relevant to their lives and professional work. The Second Edition makes the essentials of doing high-quality research accessible, in ways that create excitement about the research process. Core principles, processes, and procedures of research are distilled - and presented with salient real-world examples and the latest academic studies - in a manner that readers will want to learn them. KEY TOPICS Why Do Research?; Planning a Study; Becoming an Ethical Researcher; Sampling; Measuring Social Life; The Survey: Asking Questions; The Experiment; Research with Nonreactive Measures; Making Sense of the Numbers; Observing People in Natural Settings; Looking at the Past and Across Cultures; Writing a Research Report MARKET For anyone interested in Experimental Methods and in Research Methods for Political Science and Sociology

About the Author


W. Lawrence Neuman is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary Asia, Sociological Quarterly, and other journals. He is a former president of the Wisconsin Sociological Association. Neuman has received his university's highest award for research, the Chancellor's Award for service to students with disabilities, as well as the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service.


Product Details
ISBN: 9780205910380
ISBN-10: 0205910386
Publisher: Pearson
Publication Date: August 1st, 2016
Pages: 312
Language: English